A magazine for women gamers is running a makeup tutorial. Like how to get the look of some character from a video game? Amazing.
I would call it a tonedeaf misread of the magazine's target audience, but clicking through, it seems the "magazine for women gamers" is actually just PR for a "gamer model" agency. I.e., the actual target audience is the dudes who hire "booth babes." Hilarious, in any case.