Search Engines Instead of Domain Names

Cam links to an article talking about people who don't even try guessing at domain names for things like corporate websites, and just use search engines to find what they're looking for.

It's interesting, this is actually how people were originally expected to access internet services: you'd look up what you were interested in in a directory service of some kind the same way you look up a phone number in the yellow pages. It was really the popularity explosion the internet went through, coupled with the incredible shittiness of search engine technology at the time, that made corporate vanity domain names necessary in the first place.